Journey Panorama

JOURNEY

A growing Panorama

Some collections are conceived in a single moment. Others take shape gradually, refined through use, dialogue, and time. Panorama belongs to the latter.

In this journey feature, Jonas Wagell shares his perspective on how the collection has grown – from Lounge to Dine, and now Studio and the Panorama Lounge Chair – guided by feedback, refined proportions, and a clear design language.

An adaptable starting point - from Lounge to Dine

First introduced in 2022 with the Panorama Lounge Sofa, the collection was created as a response to a clear need: generous comfort within a compact footprint. A shallow backrest, framed by a distinct piping line, defined the silhouette – subtle enough to repeat across larger configurations without appearing cluttered, yet characterful enough to stand on its own. It was a design built to adapt, multiply, and settle naturally into different interiors. Since then, Panorama has continued to evolve – not through reinvention, but through careful extension.

In 2024, Panorama Dine reshaped the original idea for more upright seating environments. The proportions were adjusted, the seat raised, and the depth reduced, allowing the same design language to move seamlessly from lounge areas into dining and hospitality settings. For designer Jonas Wagell, it was a way of creating coherence across interiors – a single visual language rather than a collection of unrelated pieces.

“I often prefer a graphically simple solution rather than rows of loose furniture,” he explains. “Panorama Dine came from the idea of creating continuity – the same character, shaped for a different way of sitting.”

Panorama Studio - a third chapter

The newest addition, Panorama Studio, marks the third chapter in the collection’s story. Positioned between Lounge and Dine, it introduces a more compact sofa with a slightly higher seat and reduced depth – offering a relaxed yet attentive seating posture.

Panorama Studio grew directly out of dialogue with Wendelbo’s network of architects, clients, and users. Requests for a sofa that could offer comfort without the laid-back posture of a lounge piece pointed towards a new balance.

“It’s not a small task to develop a comprehensive modular seating collection. The best results often come when a design evolves organically, through interaction and feedback.”

“It’s not a small task to develop a comprehensive modular seating collection,” says Wagell. “The best results often come when a design evolves organically, through interaction and feedback. Studio is a response to that – a sofa that maintains comfort, but with a more focused, upright feel.”

With the same intuitive modular logic as the rest of the Panorama family, Studio is shaped for workspaces, hotels, restaurants, and smaller homes – settings where space is considered and seating needs to support both comfort and conversation.

Distilling the idea – Panorama Lounge Chair

If Panorama Studio represents a measured response to feedback, the Panorama Lounge Chair arrived in a very different way.

“Once in a while, a design concept comes instantly as a natural instinct – with a form and shape that appears obvious and self explanatory,” Wagell explains. “The Panorama Lounge Chair was materialised as a thirty-second sketchbook scribble at the end of a meeting, in search of new use and relevance for a rounded backrest within the sofa range.”

The result is a chair that distils the Panorama language into a single, free-standing form while carrying forward the collection’s defining elements – the narrow backrest and the framing piping – expressed in a more sculptural and expressive way. In fact, Wagell sees it as one of the clearest expressions of the Panorama DNA.

“Once in a while, a design concept comes instantly as a natural instinct – with a form and shape that appears obvious and self explanatory.”